LAURINA GUILLAUBY

CREATIVE PRODUCTIONS



Hi there. Welcome to my portfolio.

I’ve always been captivated by great storytelling and made my mission to craft amazing stories and visuals, in every project I drive.





Berlin/worldwide
guillaubylaurinaisabelle@gmail.com
+4915225640952
001— DIGITAL MARKETING

Social Media: Turning cultural momentum into brand stories


I executed the social media strategy of smart across 4 owned social media channels (instagram, tiktok, facebook & youtube), developing formats and personliazed franchises for maximum brand awareness.
SMART GmbH (Mercedes-Benz group)

Employed from 2022 to 2026




01 - Editorial Planning


After the release of the smart #1 and smart #3, the goal was to show how each vehicle fits to very specific life stages. By integrating everyday life components, sports, pets, work, the goal was to show how each smart integrates seemlessly into the target audience’s passions and lifestyle.




  • Social Media strategy implementation
  • Creative concepting of campaigns
  • Creator productions management
  • Editorial planning





                             




    02 - Content Creation

    Creating short form content with sharp and highly engaging editing was a key strategy and helped speak to the existing audience while targeting new audiences.
    • Concept
    • Storyboard
    • Content Creation
    • Video Editing


         







    03 - Exceptional moments: Roadtrip across Europe with the smart #5


    Different sceneries, softness and dynamism in this roadtrip captured on digital and film, with content creators Tsellot and Ollie across Europe. The vehicle as an enabler to create memories and to connect with nature.



    • Creative concept
    • Creator scouting and management
    • Budget handling and tracking
    • Production & journey management
    • Post-production management, asset delivery and quality oversight














    Numbers:

    150 assets - useable across social media, newsletter, and website
    Most popular content of the month - avg. 3.5% post Engagement Rat
    2 out 8 pieces of content were the month’s top performers (reach + engagement combined)







    Product launches: from strategy to roll out


    I planned and executed integrated social media launch campaigns for new vehicle releases, translating product positioning into channel-specific content strategies. 


    • Communication cadence
    • Concept brief
    • Content roadmap
    • Influencer and creator management
    • Brand and partnership collaboration and alignment (Sennheiser, BRABUS, Trek bikes)
    SMART GmbH (Mercedes-Benz group)

    Employed from 2022 to 2026





    Numbers: (#5 BRABUS Launch)

    3M+ impressions over the 2 weeks launch (Instagram)
    5.4% average post Engagement Rate over the core launch week (Instagram)
    21 press clippings


    Launch of the smart #5 and #5 BRABUS models (2025)
    Launch of the brand new smart #3, second SUV in smart’s line (2023)